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IN SHORT

I’m a highly versatile writer and creative with over 10 years of experience ideating, executing, and leading on campaigns of all kinds. While my first love is words, I get excited about exploring the possibilities of new technologies and platforms, and figuring out how to tell emotionally resonant stories in unexpected ways.

 
IN DEPTH

Deeplocal | Pittsburgh, PA | 2015–present

Associate Creative Director: Netflix, Google, Zagat, Benefit Cosmetics, American Eagle Outfitters
 

  • Led and co-led creative on integrated experiential, social, and digital campaigns
  • Provided concept ideation, creative direction, and copy for short-form video, digital, apps, social content, and every campaign touchpoint
  • Helped develop creative and strategy to win new business on Google, Netflix, and Zagat
  • Collaborated with strategists, engineers, UX designers, industrial designers, and art directors to execute complex projects
  • Managed and provided mentorship for a team of three copywriters

AWARDS

  • Netflix Socks: 2016 Shorty Award for Creative Use of Technology; AdAge Campaign of the Year in Digital, Silver; Shortlisted for 2016 Cannes Lions in Innovation; One Club Bronze Pencil
  • Google Photos Pay With a Photo Food Truck: 2016 Ex Award Best Use of Street/Guerrilla Marketing
  • Google Photos Pumpkin Patch: 2015 Ex Award, Best Use of Social Media
     

Toaster Ltd. at Google (independent creative internal agency) | San Francisco, CA | 2014–2015

Freelance Associate Creative Director: Google Photos, Retail, Hangouts, and Careers

  • Collaborated with Google brand and product marketing teams on integrated social and digital campaigns
  • Worked on Google Photos brand development and launch campaign, which included experiential, media partnerships, social, and digital
  • Wrote scripts and helped oversee video production for social content; helped craft onboarding experiences for mobile apps
     

Swirl | San Francisco, CA | 2012–2014

Associate Creative Director: Microsoft, eBay, Western Athletic Clubs, and Cost Plus World Market

  • Helped concept and execute seasonal campaigns, in-store merchandising, new store openings, product launches, and customer experience programs
  • Promoted from Senior Copywriter to ACD, helping oversee a team of 20+ people across creative and production
  • Worked on the launches of Windows 8, Surface, and Xbox One

 
Euro RSCG (Havas) | San Francisco, CA | 2011–2012

Senior Copywriter: Lycra, Genentech, Georgia-Pacific, Stainmaster, and Silver Oak Cellars


Jimmyjane (luxury product start-up) | San Francisco, CA | 2009–2011

Copy Director for brand development, website, digital advertising, packaging, and videos

 
Swirl | San Francisco, CA | 2008–2009

Senior Copywriter: Jamba Juice, eBay, PayPal, San Francisco Giants, Delta Dental, Oakland Raiders, and Comcast

 
Gyro | San Francisco, CA | 2006–2008

Copywriter: Clients included: NetApp, Microsoft, LeapFrog, and Sun Microsystems

 
ALMA MATER

University of Wisconsin-Madison | 1999

BA in Art History

 
ET CETERA

Like your typical long-time Californian, I enjoy running, hiking, camping, and fetishizing expensive coffee (although I won’t eat kale unless it’s deep-fried). During my spare time, I’m training to climb Mt. Rainier. I may have finally taken my love for the outdoors too far.