Netflix Personal Trainer
Netflix fans frequently talk about how much they wish they could commit to
working out the way they commit to watching Netflix. For our fourth installment
of the DIY MakeIt series, we developed the Netflix personal trainer, which turns
your favorite Netflix character into your coach. The device automatically
detects when you've started slacking during a workout and feeds you
inspirational quotes, such as "There can be no mercy" from Frank Underwood
or "You can stand anything for 10 seconds!" from Kimmy Schmidt. We developed
the prototype for the device and released the instructions on the MakeIt
website – then launched it with a video and a partnership with Make Magazine.
I provided creative concepting, writing, and creative direction for the campaign,
including the website, video, Netflix social posts, Make Magazine social and
blog posts, and other assets.