Google Photos "Pay With a Photo" Food Truck
To highlight how Google Photos allows users to pull up their photos fast, the
Google team partnered with agency Deeplocal to create a food truck activation
where diners pay for their food with a photo. Each participant was given 20
seconds to find a photo on a given topic, while the emcee coached them on
how to find a photo fast with Google Photos. I helped craft the overall messaging,
copy and the social campaign.