Copy:  Sometimes I make people cry.  The nation's largest network of dentists, simpler claims and less out of pocket? No wonder people get choked up. But that's just how we do it at Delta Dental. We're so devoted to keeping your clients happy, we'll do whatever it takes and then some.
  Copy:  I like to ruin people's expectations.  The nation's largest network of dentists, simpler claims and less out of pocket? People find it a little shocking at first. But that's just how we do it at Delta Dental. We're so devoted to keeping your clients happy, we'll do whatever it takes and them some.
  Copy:  I blindside people for a living.  The nation's largest network of dentists, simpler claims and less out of pocket? No one sees it coming. But that's just how we do it at Delta Dental. We're so devoted to keeping your clients happy, we'll do whatever it takes and then some. 
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